The air of invincibility that has always surrounded Apple in recent years could erupt into a thousand pieces this afternoon, when the apple company present its latest quarterly results, results that could be “disastrous” if we ignore most doomsayers analysts .
What is going on with Apple? Is what has been until recently the world’s most envied company low hours? Tom Bazeley in Marketing Magazine discusses some of the reasons that show the “giant drop”:
1. Victim of its own success.
With the iPhone and the iPad, Apple opened two completely new segments in the mobile market. And he did so incredibly bright. Is it possible to repeat these two hits a second time? Maybe, but not in a way so overwhelming.
2. Supply Chain boring.
Tim Cook is the “king” of the supply chain. Steve Jobs, his predecessor, was the “king” of product design. The current CEO of Apple thinks of the business in the short term. Instead, his predecessor put the focus on the long-term business. If Steve Jobs put the emphasis mainly on the product and business vision, Tim Cook puts on costs and processes. The first methodology was not just more “creative” but also more effective in the long term. And that is where Cook shortsighted vision could become a serious problem for Apple.
3. “David” become “Goliath”.
For many years Apple played to be “David” against “Goliath” in the field of computing. It was his modest enterprise mentality and especially different which catapulted to success. That has changed dramatically. Apple is not only one of the most powerful companies in the technology sector but also has become ubiquitous. Having a Mac could be a “rarity” 20 years ago, but no longer today when Apple products are everywhere and reach all types of consumers. “David” has become “Goliath”.
4. The user experience is no longer the exclusive property of Apple
Apple has long boasted of being the technology company focused on the user experience. And probably with good reason. However, today Apple is not the only technology company focused on the user experience. His rivals in the market have already learned the lesson.
5. Major unresolved issues
For years Apple dared to think differently. However, begun in 2013, the big announcements from Apple seem to have more to do with the new version 846.2 and qualities “metaphysical” IOS operating system with the future itself. By contrast, Google, one of Apple’s main rivals, is betting on the future and is setting ambitious goals. The expected Google Glass and self-directed cars are just some of the gadgets “magic” that the Internet giant will give us over the coming years. In the future of Apple is not perceived, at least for now, no magic.